Clik here to view.
Tapping the Potential of Web Analytics for Public Sector and Non-Profit Websites
Guest Author: Phil Kemelor – VP Strategic Analytics – Semphonic Last week, I co-presented findings from research we conducted on behalf of the Web Analytics Association (WAA)on the state of web...
View ArticleClik here to view.
Are these your top 10 biggest website mistakes?
Following on from my last post about building websites to take account of Social Media, I thought, seeing as I spend most of my life reviewing sites that I’d share some of the most common errors I see...
View ArticleClik here to view.
How To ‘Excel’ At Search Marketing
I love Excel. There you go, I’ve said it. It’s not even a love/hate type thing – I genuinely find that my life is a better place because of this wonderful, agile, willing gem of a piece of software....
View ArticleClik here to view.
Web Analytics are useless – don’t you think?
Web Analytics – or Digital Analytics as it is called nowadays – only works with data. Those data sources keep expanding and at the same time, the amount of data is also fast growing. So, every...
View ArticleClik here to view.
Why use Web Analytics in Real Time?
First of all we need to sort out what the term “real time” really indicates? Most of the free tool vendors have a 24hr delay in the data visualization. So, when you are the Marketing Director or the...
View ArticleClik here to view.
The Value of Segmentation
Web Analytics combines multiple Micro disciplines under a huge performance umbrella of Analytics – But what exactly is Segmentation within this area? Segmentation is one of the most important...
View ArticleClik here to view.
A Digital Intelligence Model
We all agree on the need to improve our handling with data: with big data, online data, consumer data etc. There are loads of different sources to enrich your data volume and profit from it. Or get...
View ArticleClik here to view.
Why branded search traffic from Google Chrome has almost disappeared
I search for “e-fellows” in Google and click on the first result, a link to “www.e-fellows.net“. What should the traffic source be in Google Analytics? “google | organic”, and the keyword should be...
View ArticleClik here to view.
Actions speak louder than “Time Spent”
5 Reasons Time Spent is a Terrible Omni-channel Marketing Metric When I was learning Photoshop in the early 90′s, my instructor told the class about her process for reviewing homework assignments. It...
View ArticleAdobe Analytics: No Need to “Break Down” Thanks to Revamped Calculated Metrics
German, French and English Visits, Internal and External Visits – all in one Report as neat, compact metrics. All this without having to spend a lot of time with tedious breakdowns and segments (and...
View ArticleTapping the Potential of Web Analytics for Public Sector and Non-Profit Websites
Guest Author: Phil Kemelor – VP Strategic Analytics – Semphonic Last week, I co-presented findings from research we conducted on behalf of the Web Analytics Association (WAA)on the state of web...
View ArticleAre these your top 10 biggest website mistakes?
Following on from my last post about building websites to take account of Social Media, I thought, seeing as I spend most of my life reviewing sites that I’d share some of the most common errors I see...
View ArticleHow To ‘Excel’ At Search Marketing
I love Excel. There you go, I’ve said it. It’s not even a love/hate type thing – I genuinely find that my life is a better place because of this wonderful, agile, willing gem of a piece of software....
View ArticleWeb Analytics are useless – don’t you think?
Web Analytics – or Digital Analytics as it is called nowadays – only works with data. Those data sources keep expanding and at the same time, the amount of data is also fast growing. So, every...
View ArticleWhy use Web Analytics in Real Time?
First of all we need to sort out what the term “real time” really indicates? Most of the free tool vendors have a 24hr delay in the data visualization. So, when you are the Marketing Director or the...
View ArticleThe Value of Segmentation
Web Analytics combines multiple Micro disciplines under a huge performance umbrella of Analytics – But what exactly is Segmentation within this area? Segmentation is one of the most important...
View ArticleA Digital Intelligence Model
We all agree on the need to improve our handling with data: with big data, online data, consumer data etc. There are loads of different sources to enrich your data volume and profit from it. Or get...
View ArticleWhy branded search traffic from Google Chrome has almost disappeared
I search for “e-fellows” in Google and click on the first result, a link to “www.e-fellows.net“. What should the traffic source be in Google Analytics? “google | organic”, and the keyword should be...
View ArticleActions speak louder than “Time Spent”
5 Reasons Time Spent is a Terrible Omni-channel Marketing Metric When I was learning Photoshop in the early 90’s, my instructor told the class about her process for reviewing homework assignments. It...
View ArticleAdobe Analytics: No Need to “Break Down” Thanks to Revamped Calculated Metrics
German, French and English Visits, Internal and External Visits – all in one Report as neat, compact metrics. All this without having to spend a lot of time with tedious breakdowns and segments (and...
View Article